Learning Communication Theories

In communication studies, theories are often classified as either objective or interpretive, depending on their underlying assumptions about the nature of reality and the role of communication in constructing meaning.

Objective theories assume that there is a single, objective reality that can be observed and measured, and that communication is a tool for transmitting information between people. Some examples of objective theories include:

• Social learning theory

• Social cognitive theory

• Uses and gratifications theory

• Agenda setting theory

• Cultivation theory

• Cognitive dissonance theory

On the other hand, interpretive theories assume that reality is socially constructed through communication and that different people may interpret the same situation in different ways. Interpretive theories focus on understanding how people use communication to create and negotiate meaning. Some examples of interpretive theories include:

• Symbolic interactionism

• Communication accommodation theory

• Social exchange theory

It's worth noting that some theories may not neatly fit into either the objective or interpretive category, and there may be some debate about how to classify certain theories.